Marketing : Principles and Perspective / (Record no. 8316)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00841nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130722152436.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071105859 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1 |
| Item number | .B4155 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bearden, William O. |
| 9 (RLIN) | 4803 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : Principles and Perspective / |
| Statement of responsibility, etc | William .O.Bearden, Thomas N. Ingram and Raymond W. LaForge |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass. : |
| Name of publisher, distributor, etc | McGraw Hill, |
| Date of publication, distribution, etc | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 588p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research. |
| 9 (RLIN) | 52 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Channels. |
| 9 (RLIN) | 962 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Pricing Concepts. |
| 9 (RLIN) | 4804 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market Segmentation. |
| 9 (RLIN) | 2356 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bearden,William .O. |
| 9 (RLIN) | 4805 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ingram, Thomas .N. |
| 9 (RLIN) | 4806 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Town Campus Library | Town Campus Library | 22/07/2013 | India | 2000.00 | 21329/10 | 21329/10 | 9 | HF 5415.1 .B4155 2007 | Z00040528 | 14/11/2018 | 31/10/2018 | 2000.00 | 22/07/2013 | Main Long | ||||||
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 22/07/2013 | India | 2000.00 | 19053/10 | 19053/10 | 2 | HF 5415.1 .B4155 2007 | Z00036536 | 23/02/2015 | 17/02/2015 | 2000.00 | 22/07/2013 | Main Long | ||||||
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 22/07/2013 | India | 2000.00 | 19049/10 | 19049/10 | HF5415.1.B4155 2007 | Z00036542 | 22/07/2013 | 2000.00 | 22/07/2013 | Main Long | ||||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 22/07/2013 | India | 2000.00 | 19452/10 | 19452/10 | 1 | HF 5415.1 .B4155 2007 | Z00036885 | 20/03/2014 | 04/03/2014 | 2000.00 | 22/07/2013 | Main Long | |||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 22/07/2013 | India | 2000.00 | 19048/10 | 19048/10 | 2 | HF 5415.1 .B4155 2007 | Z00036543 | 12/04/2019 | 26/02/2019 | 2000.00 | 22/07/2013 | Main Long | 1 | ||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 22/07/2013 | India | 2000.00 | 19050/10 | 19050/10 | 2 | HF 5415.1 .B4155 2007 | Z00036540 | 18/03/2016 | 15/03/2016 | 2000.00 | 22/07/2013 | Main Long | |||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 22/07/2013 | India | 2000.00 | 19051/10 | 19051/10 | 2 | HF 5415.1 .B4155 2007 | Z00036539 | 16/02/2018 | 13/02/2018 | 2000.00 | 22/07/2013 | Main Long |