Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 11112

003 - CONTROL NUMBER IDENTIFIER

• control field: KE-NaKCAU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20130129110609.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 130129|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: KE-NaKCAU
• Transcribing agency: KE-NaKCAU

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Marketing
• Geographic subdivision: Europe
• General subdivision: Case studies.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (KE-NaKCAU)0: Jobber, David, 1947- 11111, Principles and practice of marketing /, [1995]