Normal view
                            
                            
                                MARC view
                            
                        
                        
                        Entry Topical Term
001 - CONTROL NUMBER
- control field: 8841
 
003 - CONTROL NUMBER IDENTIFIER
- control field: KE-NaKCAU
 
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20121026142950.0
 
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 121026|| aca||aabn | a|a d
 
040 ## - CATALOGING SOURCE
- Original cataloging agency: KE-NaKCAU
 - Transcribing agency: KE-NaKCAU
 
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name as entry element: Marketing
 - General subdivision: Management
 
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (KE-NaKCAU): Peter, J. Paul. 4684, A preface to marketing management, c2006.