The media of mass communication / John Vivian.
Material type:
TextPublication details: Boston : Allyn and Bacon, 1999.Edition: 5th edDescription: xvii, 524 p. : ill. (some col.) ; 28 cmISBN: - 0205287395
- 302.23 23
- P90 .V53 1999
Contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | P90 .V53 1999 (Browse shelf(Opens below)) | 12735/07 | Available | Z00005243 |
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
There are no comments on this title.
Log in to your account to post a comment.