Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.

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TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, c1998.Edition: 2nd edDescription: xxxvi, 615 p. : ill. (some col.), col. maps ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.1 .B4155 1998 (Browse shelf(Opens below))	15851/08	Available		Z00010776

Includes bibliographical references (p. 573-589) and indexes.

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