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Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.

By: Contributor(s): Material type: TextTextPublication details: Cambridge : Cambridge University Press, 2013.Description: xvi, 529 p. : ill. ; 26 cmISBN:
  • 9781107649224
  • 9781107014961
Subject(s): DDC classification:
  • 658.8/12 23
LOC classification:
  • HF5415.5 .P395 2013
Other classification:
  • BUS058000
Summary: "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.5 .P395 2013 (Browse shelf(Opens below)) 27373/14 Available MOOL14061381
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.5 .P395 2013 (Browse shelf(Opens below)) 27374/14 Available MOOL14061383
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.5 .P395 2013 (Browse shelf(Opens below)) 27375/14 Available MOOL14061382
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.5 .H387 1998 Managing customer service / HF5415.5 .P395 2013 Strategic customer management : HF5415.5 .P395 2013 Strategic customer management : HF5415.5 .P395 2013 Strategic customer management : HF5415.5 .T515 2001 Seven power strategies for building customer loyalty / HF5415.5 .T515 2001 Seven power strategies for building customer loyalty / HF5415.5 .V358 1996 The eleventh commandment :

Includes bibliographical references and index.

"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--

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