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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

By: Material type: TextTextPublication details: Los Angeles : Sage, 2014.Edition: Fourth EditionDescription: xx, 395 pages : illustrations ; 26 cmISBN:
  • 9781452257174
Subject(s): DDC classification:
  • 658.8/02 23
LOC classification:
  • HF5415.127 .M66 2014
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long KCA Kitengela Campus Library Non-fiction HF5415.127 .M66 2014 (Browse shelf(Opens below)) 28341/16 Available KIT16020304
Browsing KCA Kitengela Campus Library shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.1265 .S774 2014 E-marketing / HF5415.1265 .W558 2002 Convergence marketing : HF5415.1265 .W558 2002 Convergence marketing : HF5415.127 .M66 2014 Global marketing and advertising : HF5415.13 R658.8 2014 Marketing management / HF5415.13 .C265 2009 Marketing management in the 21st Century / HF5415.13 .C533 2007 Supply chain management :

Includes bibliographical references and index.

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