Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
Material type:
TextPublication details: Los Angeles : Sage, 2014.Edition: Fourth EditionDescription: xx, 395 pages : illustrations ; 26 cmISBN: - 9781452257174
- 658.8/02 23
- HF5415.127 .M66 2014
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Long
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KCA Kitengela Campus Library | Non-fiction | HF5415.127 .M66 2014 (Browse shelf(Opens below)) | 28341/16 | Available | KIT16020304 |
Browsing KCA Kitengela Campus Library shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.1265 .S774 2014 E-marketing / | HF5415.1265 .W558 2002 Convergence marketing : | HF5415.1265 .W558 2002 Convergence marketing : | HF5415.127 .M66 2014 Global marketing and advertising : | HF5415.13 R658.8 2014 Marketing management / | HF5415.13 .C265 2009 Marketing management in the 21st Century / | HF5415.13 .C533 2007 Supply chain management : |
Includes bibliographical references and index.
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