Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2004.Description: 203 p. : ill. ; 24 cmISBN: - 0761922520
- 0761922539
- HF5823 .T273 2004
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Long
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KCA Kitengela Campus Library | Non-fiction | HF5823 .T273 2004 (Browse shelf(Opens below)) | 28456/16 | Available | KIT16030486 |
Includes bibliographical references and index.
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