Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

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Material type: Text

TextPublication details: Boston : Harvard Business Review Press, c2015.Description: xxviii, 287 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Short	Martin Oduor-Otieno Library This item is located on the library ground floor	Non-fiction	HF5415.153 .K53 2015 (Browse shelf(Opens below))	29731/19	Available		MOOL19040005

On cover ''The expanded edition of the International best seller''.

Includes bibliographical references and index.

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