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Electronic media : an introduction / Lynne Schafer Gross.

By: Material type: TextTextPublication details: New York, NY : McGraw-Hill, 2013.Edition: 11th edDescription: xvii, 443 p. : ill. ; 24 cmISBN:
  • 9780073526164
Subject(s): DDC classification:
  • 384 23
LOC classification:
  • TK5105 .G759 2013
Summary: "Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials"--
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Short Main Short Martin Oduor-Otieno Library This item is located on the library ground floor Non-fiction TK5105 .G759 2013 (Browse shelf(Opens below)) 29845/19 Available MOOL19070061

Includes bibliographical references and index.

"Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials"--

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