Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz..
Material type:
TextPublication details: New York : Routledge, 2013.Description: xix, 376 p. : ill. ; 26 cmISBN: - 9780415657884
- HF5415.125 .B347 2013
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.125 .B347 2013 (Browse shelf(Opens below)) | 31108/22 | Available | MOOL22110051 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.123 .I583 2003 Integrated marketing communication / | HF5415.123 .I583 2003 Integrated marketing communication / | HF5415.123 .S55 1998 Integrated marketing communications : | HF5415.125 .B347 2013 Marketing database analytics : transforming data for competitive advantage / | HF5415.1255 .C67 2011 Brand resilience : | HF5415.1264 .C95 1997 Cyber marketing : | HF5415.1265 .A25 2010 The dragonfly effect : |
Includes bibliographical references and index.
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