Business analytics : methods, models, and decisions / James R. Evans, University of Cincinnati.
Material type:
TextPublication details: New York : Pearson, 2021.Edition: Third editionDescription: xxvii, 676 pages : illustrations ; 26 cmISBN: - 9781292339061
- 658.4/01 23
- HD30.28 .E824 2021
| Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
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Martin Oduor-Otieno Library This item is located on the library first floor | HD30.28 .E824 2021 (Browse shelf(Opens below)) | 32071/25 | Available | MOOL25110012 |
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| HD30.28 .D4743 2003 Corporate Governance update : | HD30.28 .D556 2016 Disruptive analytics : | HD30.28 .D6335 2000 Economics meets sociology in strategic management / | HD30.28 .E824 2021 Business analytics : methods, models, and decisions / | HD30.28 .F34 1986 Macroenvironmental analysis for strategic management / | HD30.28 .G56 1980 Business policy and strategic management / | HD30.28 .G56 1980 Business policy and strategic management / |
Includes bibliographical references and index.
"This book provides undergraduate business students and introductory graduate students with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations, to apply basic business analytics tools in a spread-sheet environment, and to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions. We take a balanced, holistic approach in viewing business analytics from descriptive, predictive, and prescriptive perspectives that today define the discipline"--
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