Strategic integrated marketing communication : Theory and practice / Larry, Percy.
Material type:
TextPublication details: Amsterdam : Elsevier, 2008.Description: xiii, 308p. : col.ill. ; 25 cmISBN: - 9780750679800
- HF5415.123 .P476 2008.
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.123 .P476 2008. (Browse shelf(Opens below)) | 25556/12 | Available | MOOL12060728 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.123 .E34 2007 Marketing communications / | HF5415.123 .E34 2007 Marketing communications / | HF5415.123 .F55 1999 Marketing communications : | HF5415.123 .P476 2008. Strategic integrated marketing communication : | HF5415.123 .S54 2000 Advertising, promotion & supplemental aspects of integrated marketing communications / | HF5415.123 .S55 1998 Integrated marketing communications : | HF5415.123 .S55 1998 Integrated marketing communications : |
includes bibliographical references and index.
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