Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: Irwin series in marketingPublication details: Boston : McGraw-Hill /Irwin, c2008.Edition: 11th edDescription: xxxvi,660 p. : ill. (some col.) : 28 cmISBN: - 9780071283342
- 658.8 20
- HF5415 .M378 2008
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
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Martin Oduor-Otieno Library This item is located on the library ground floor | Non-fiction | HF5415 .M378 2008 (Browse shelf(Opens below)) | 14632/08 | Available | Z00009495 | ||
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Main Short
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Martin Oduor-Otieno Library This item is located on the library ground floor | Non-fiction | HF5415 .M378 2008 (Browse shelf(Opens below)) | 14633/08 | Available | Z00009497 | ||
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Main Short
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KCA Kisumu Campus | Non-fiction | HF5415 .M378 2008 (Browse shelf(Opens below)) | 1721/08 | Available | Z00032649 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library ground floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415 .K636 2010 Principles of marketing / | HF5415 .K849 2006 Principles of marketing / | HF5415 .M378 2001 Applications in basic marketing | HF5415 .M378 2008 Essentials of marketing : | HF5415 .M378 2008 Essentials of marketing : | HF5415 .P2343 2000 Principles of marketing / | HF5415 .T48 2008 Principles of marketing : |
Includes bibliographical references and indexes.
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