Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh.
Material type:
TextPublication details: Oxford ; New York : Oxford University Press, 2006.Description: x, 605 p. : ill. ; 24 cmISBN: - 9780195676969 (pbk.)
- 0195676963 (pbk.)
- 658.8/3 22
- HF5415.2 .E26 2006
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Short
|
KCA Kisumu Campus | Non-fiction | HF5415.2 .E26 2006 (Browse shelf(Opens below)) | 2339/07 | Available | Z00032651 | ||
|
Main Long
|
Martin Oduor-Otieno Library | HF5415.2 .E26 2006 (Browse shelf(Opens below)) | 12219/07 | Available | Z00004400 |
Browsing KCA Kisumu Campus shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.13 .W249 2003 Marketing strategy : | HF5415.13 .W249 2003 Marketing strategy : | HF5415.15 .S25 1997 Managing product families / | HF5415.2 .E26 2006 Marketing research : | HF5415.2 .H258 2000 Marketing research : | HF5415.2 .H258 2000 Marketing research : | HF5415.2 .H258 2006 Marketing research : |
Includes bibliographical references and index.
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