Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.
Material type:
TextPublication details: Hoboken, NJ : Wiley, 2003.Description: xvi, 206 p. : ill. ; 24 cmISBN: - 0471455164
- 658.8 21
- HF5415.13 .K639 2003
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
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KCA Kisumu Campus | Non-fiction | HF5415.13 .K639 2003 (Browse shelf(Opens below)) | 3484/10 | Available | Z00039213 | ||
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .K639 2003 (Browse shelf(Opens below)) | 17868/10 | Available | Z00035508 | ||
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .K639 2003 (Browse shelf(Opens below)) | 20605/10 | Available | Z00040676 | ||
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .K639 2003 (Browse shelf(Opens below)) | 21661/10 | Available | Z00041073 | ||
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .K639 2003 (Browse shelf(Opens below)) | 5379/03 | Available | KCA004809 |
Browsing KCA Kisumu Campus shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF 5415.1 .B4155 2007 Marketing : principles and perspective / | HF 5415.1 .B4155 2007 Marketing : principles and perspective / | HF5415.13 .C3 2002 Mastering marketing management / | HF5415.13 .K639 2003 Lateral marketing : | HF5415.13 .K64 2006 Marketing management / | HF5415.13 .M352324 2010 Marketing Management : | HF5415.15 .S5 2009 Product management : |
Includes bibliographical references and index.
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