Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.
Material type:
TextPublication details: Hoboken, NJ : Wiley, 2003.Description: xvi, 206 p. : ill. ; 24 cmISBN: - 0471455164
- 658.8 21
- HF5415.13 .K639 2003
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Short
|
KCA Kisumu Campus | Non-fiction | HF5415.13 .K639 2003 (Browse shelf(Opens below)) | 3484/10 | Available | Z00039213 | ||
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .K639 2003 (Browse shelf(Opens below)) | 17868/10 | Available | Z00035508 | ||
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .K639 2003 (Browse shelf(Opens below)) | 20605/10 | Available | Z00040676 | ||
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .K639 2003 (Browse shelf(Opens below)) | 21661/10 | Available | Z00041073 | ||
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .K639 2003 (Browse shelf(Opens below)) | 5379/03 | Available | KCA004809 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.13 .J35 2000 Marketing planning & strategy / | HF5415.13 .K39 2007 Marketing management : | HF5415.13 .K639 2003 Lateral marketing : | HF5415.13 .K639 2003 Lateral marketing : | HF5415.13 .K639 2003 Lateral marketing : | HF5415.13 .K639 2003 Lateral marketing : | HF5415.13 .K64 2000 Marketing management / |
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.