Power sales writing / Sue Hershkowitz-Coore.
Material type:
TextPublication details: New York : McGraw-Hill, c2003.Description: xv, 174 p. : 21 cmISBN: - 0071410333
- 808/.066659 21
- HF5825 .H44 2003
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
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Main Short
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KCA Kisumu Campus | Non-fiction | HF5825 .H44 2003 (Browse shelf(Opens below)) | 3698/10 | Available | Z00038865 | ||
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5825 .H44 2003 (Browse shelf(Opens below)) | 20063/10 | Available | Z00037851 |
Browsing KCA Kisumu Campus shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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| HF5823 .B387 2004 Advertising and promotion : | HF 5823 .M6 1989 Advertising Management : concepts and cases / | HF5823 .V28 1999 Advertising principles : | HF5825 .H44 2003 Power sales writing / | HF5827.95 .R67 2001 The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / | HF54.56 .B63 2006 Business information systems : | HF1017 .B654 2003 Business statistics in practice / |
Includes index.
Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth.
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