Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz.
Material type:
TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1999.Description: xxii, 582 p. : ill. (some col.) ; 29 cmISBN: - 0844229903
- HF5823 .V28 1999
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Short
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KCA Kisumu Campus | Non-fiction | HF5823 .V28 1999 (Browse shelf(Opens below)) | 1674/06 | Available | Z00033088 |
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| HF5823 .B3 1997 Advertising management / | HF5823 .B387 2004 Advertising and promotion : | HF 5823 .M6 1989 Advertising Management : concepts and cases / | HF5823 .V28 1999 Advertising principles : | HF5825 .H44 2003 Power sales writing / | HF5827.95 .R67 2001 The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / | HF54.56 .B63 2006 Business information systems : |
Includes bibliographical references (p. 543-550) and indexes.
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