Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.Edition: 7th edDescription: xxxi, 592 p. ; col. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Main Short	KCA Kisumu Campus	HF5823 .W455 2003 (Browse shelf(Opens below))	1073/05	Available		Z00033049

Includes bibliographical references (p. 575-580) and index.

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