An Integrative Approach to Innovation Management [electronic resource] : Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness / by Nicolas Zacharias.
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Computer filePublication details: Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2011.Description: v.: digitalISBN: - 9783834970428
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