Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

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Material type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Edition: 5th edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN:

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Advertising, promotion, and supplemental aspects of integrated marketing communications
Advertising promotion

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.123 .S54 2000 (Browse shelf(Opens below))	11550/07	Available		Z00003382

Includes bibliographical references and indexes.

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