Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.

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Material type: Text

TextPublication details: New York : Wiley, c1999.Description: xvi, 623 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.2 .K86 1999 (Browse shelf(Opens below))	4681/04	Available		KCA003288

Includes bibliographical references and index.

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