Advertising and Promotions : An IMC Perspective / Kruti Shah and Alan D'Souza.
Material type:
TextPublication details: New Delhi : Tata McGraw Hill, c2009.Description: xxx, 987 p. : ill. ; 23 cmISBN: - 0070080313
- 9780070080317
- HF 6146 .S5 2009
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Reference
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KCA Kisumu Campus | Non-fiction | REF HF 6146 .S5 2009 (Browse shelf(Opens below)) | 3462/10 | Not for loan | Z00038829 | ||
Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF 6146 .S5 2009 (Browse shelf(Opens below)) | 17745/10 | Available | Z00035322 |
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| HF5827.95 .R67 2001 The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / | HF5827.95 .R67 2001 The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / | HF6146.I58 N47 2004 Web advertising and online marketing : | HF 6146 .S5 2009 Advertising and Promotions : An IMC Perspective / | HF6161.B4 D45 1999 The omnipowerful brand : | HF6161.B4 D45 1999 The omnipowerful brand : | HF8686 .C8 1986 The regulatory framework of accounting / |
Includes Index.
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