Advertising communications & promotion management / John R. Rossiter, Larry Percy.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1997.Edition: 2nd edDescription: xvi, 640 p. : ill. ; 26 cmISBN: - 007053943X
- 659.1 20
- HF5821 .R66 1997
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5821 .R66 1997 (Browse shelf(Opens below)) | 17454/10 | Available | Z00035279 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5821 .D545 2004 Madison & Vine : | HF5821 .D545 2004 Madison & Vine : | HF5821 .D545 2004 Madison & Vine : | HF5821 .R66 1997 Advertising communications & promotion management / | HF5822 .H55 2007 Face time : | HF5823 .A13 1996 Advertising management / | HF5823 .A13 1996 Advertising management / |
Includes bibliographical references and indexes.
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