Advertising management / Jaishri Jethwaney, Shruti Jain.
Material type:
TextPublication details: New Delhi : Oxford University Press, 2006.Description: xii, 716 p. : ill. ; 24 cmISBN: - 0195678435
- HF5823 .J48 2006
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5823 .J48 2006 (Browse shelf(Opens below)) | 11758/07 | Available | Z00003894 |
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| HF5823 .B387 2007 Advertising and promotion : | HF5823 .B387 2007 Advertising and promotion : | HF 5823 .J 718 1998 What's in a brand? : | HF5823 .J48 2006 Advertising management / | HF5823 .K27 2009 Advertising and personal selling / | HF5823 .K27 2009 Advertising and personal selling / | HF5823 .K27 2009 Advertising and personal selling / |
Includes bibliographical references and index.
Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society.
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