Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2009.Edition: 8th edDescription: xxv, 838p. : col. ill. ; 28 cmISBN: - 9780071284400
- 659.1 21
- HF5823 .B387 2004
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
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Main Long
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Town Campus Library | Non-fiction | HF5823 .B387 2004 (Browse shelf(Opens below)) | 23414/11 | Available | Z00047904 | ||
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5823 .B387 2004 (Browse shelf(Opens below)) | 23415/11 | Available | Z00047903 |
Browsing Town Campus Library shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5734.5 .B37 2007 How to manage meetings / | HF5734.5 .B37 2007 How to manage meetings / | HF5823 .A13 2006 Advertising management / | HF5823 .B387 2004 Advertising and promotion : | HG106 .D39 2007 Mastering financial modelling in Microsoft Excel : | HG106 .D39 2012 Mastering financial modelling in Microsoft Excel : | HG106 .W544 2013 Finance : |
Includes bibliographical references and index.
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