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Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes.

By: Contributor(s): Material type: TextTextPublication details: Lincolnwood, Ill., USA : NTC Business Books, c1995.Edition: 4th edDescription: xxvi, 370 p. : ill. ; 25 cmISBN:
  • 0844230154
Subject(s): DDC classification:
  • 659.1/13 20
LOC classification:
  • HF5823 .S3636 1995
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5823 .S3636 1995 (Browse shelf(Opens below)) 7548/05 Available KCA007556
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5823 .K45 2001 Kleppner's advertising procedure / HF 5823 .M6 1989 Advertising Management : concepts and cases / HF 5823 .M6 1989 Advertising Management : concepts and cases / HF5823 .S3636 1995 Strategic advertising campaigns / HF5823 .W455 2003 Advertising : principles & practice / HF5823 .W455 2003 Advertising : principles & practice / HF5825 .H44 2003 Power sales writing /

Includes bibliographical references and index.

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