Brand management : strategies for competitive advantage / Subroto Sengupta.
Material type:
TextPublication details: New Delhi : Tata McGraw-Hill, c2005.Edition: 2nd edDescription: xiv, 297 p. : ill. ; 23 cmISBN: - 0070581592
- 658.827 22
- HF5415.15 .S46 2005
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.15 .S46 2005 (Browse shelf(Opens below)) | 12003/07 | Available | Z00004031 | ||
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Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.15 .S46 2005 (Browse shelf(Opens below)) | 15205/08 | Available | Z00010119 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.135 .W66 2005 Market-driven thinking : | HF5415.15 .S248 1997 Managing product families / | HF5415.15 .S25 1997 Managing product families / | HF5415.15 .S46 2005 Brand management : | HF5415.15 .S5 2009 Product management : | HF5415.153 .K83 2004 Managing new products : | HF5415.153 .N38 1986 Breakthroughs! / |
Includes index.
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