TY  - BOOK
AU  - Rust,Roland T.
AU  - Lemon,Katherine N.
AU  - Narayandas,Das
TI  - Customer equity management
SN  - 0131419293
AV  - HF5415.527 .R87 2005
U1  - 658.8/12 22
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Customer equity
KW  - Management
N1  - Includes bibliographical references and index
ER  -