TY  - BOOK
AU  - McCarthy,Daniel J.
AU  - Minichiello,Robert J.
AU  - Curran,Joseph R.
TI  - Business policy and strategy: concepts and readings 
SN  - 0256028389 
AV  - HD30.28 .M383 1983
U1  - 658.4/012 19
PY  - 1983///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Strategic planning
N1  - Includes bibliographical references
ER  -