TY  - BOOK
AU  - du Plessis, P. J.
AU  - Jooste, C. J.
AU  - Strydom, J. W.
TI  - Applied strategic marketing
SN  - 0796201528
AV  - HF5415.135 .P58 2001
PY  - 2001///
CY  - Park Lane, Sandown
PB  - Heinemann
KW  - Strategic marketing
N1  - includes index
ER  -