TY - BOOK AU - Carpenter,Phil TI - eBrands: building an Internet business at breakneck speed SN - 0875849296 AV - HD69.B7 C37 2000 U1 - 658.8/4 21 PY - 2000/// CY - Boston PB - Harvard Business School Press KW - Business names KW - Brand name products KW - Electronic commerce KW - Internet N1 - Includes bibliographical references index ER -