TY  - BOOK
AU  - De Chernatony,Leslie
AU  - McDonald,Malcolm
AU  - De Chernatony,Leslie
TI  - Creating powerful brands in consumer, service, and industrial markets
SN  - 0750622407
AV  - HD69.B7 D45 1998
U1  - 658.8/27 21
PY  - 1998///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Brand name products
KW  - Planning
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -