TY  - BOOK
AU  - Timm,Paul R.
TI  - Seven power strategies for building customer loyalty
SN  - 081440569X
AV  - HF5415.5 .T515 2001
U1  - 658.8/12 21
PY  - 2001///
CY  - New York
PB  - AMACOM
KW  - Customer loyalty
KW  - Customer services
KW  - Customer relations
N1  - Includes bibliographical references and index; Ch. 1; Getting from Good Intentions to a Strategy --; Ch. 2; Strategy 1: Identity Customer Turnoffs --; Ch. 3; Strategy 2: Recover Dissatisfied Customers --; Ch. 4; Strategy 3: Create Positive Imbalance with Customers --; Ch. 5; Strategy 4: Give Customers A-Plus Value --; Ch. 6; Strategy 5: Give Customers A-Plus Information --; Ch. 7; Strategy 6: Show Customers A-Plus Personality --; Ch. 8; Strategy 7: Give Customers A-Plus Convenience --; Ch. 9; Actualizing the A-Plus Customer Loyalty Strategy --; App. A; Sample Generic Consulting Proposal --; App. B; A Quick Review of the Seven Power Strategies
ER  -