TY  - BOOK
AU  - Arnold,David
TI  - The mirage of global markets: how globalizing companies can succeed as markets localize 
SN  - 812970661X
AV  - HD2755.5 .A75 2004
U1  - 658.8/4 22
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - FT Prentice Hall
KW  - International business enterprises
KW  - Marketing
KW  - Export marketing
KW  - International economic integration
N1  - Includes bibliographical references and index
ER  -