TY  - BOOK
AU  - Bhattacharjee, C.
TI  - Service marketing: concepts, planning and implementation 
SN  - 8174464778
AV  - HD9987.B63 B48 2006
PY  - 2006///
CY  - New Delhi
PB  - Excel Books
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -