TY  - BOOK
AU  - Moritz,Michael
AU  - Seaman,Barrett
TI  - Going for broke: Lee Iacocca's battle to save Chrysler 
SN  - 0385193696
AV  - HD9710.U54 C47 1984
U1  - 338.7/6292/0973 19
PY  - 1984///
CY  - Garden City, N.Y.
PB  - Anchor Press/Doubleday
KW  -  Marketing
N1  - Includes bibliographical references and index
ER  -