TY  - BOOK
AU  - Marconi,Joe
TI  - Cause marketing: build your image and bottom line through socially responsible partnerships, programs, and events 
AV  - HF5415 .M37 2002
U1  - 658.8 21
PY  - 2002///
CY  - Chicago
PB  - Dearborn Trade Pub.
KW  - Social marketing
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
ER  -