TY  - BOOK
AU  - Johansson, Johny K.
TI  - Global marketing: foreign entry, local marketing, & global management 
SN  - 0071244549
AV  - HF1416 .J63 2003
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill
KW  - Global marketing
N1  - Includes bibliographical references and index
ER  -