TY  - BOOK
AU  - Jobber, David.
AU  - Fahy, John.
TI  - Foundations of marketing
SN  - 9780077109189
AV  - HF5415 .J7658 2006
PY  - 2006///
CY  - London
PB  - McGraw-Hill Companies
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -