TY  - BOOK
AU  - Cundiff, Edward W.
AU  - Still, Richard R.
AU  - Govoni, Norman A. P.
TI  - Fundamentals of modern marketing
SN  - 0876921586
AV  - HF5415 .C793 1980
PY  - 1980///
CY  - Englewood Cliffs
PB  - Prentice -hall international , inc
KW  - Marketing
N1  - Includes index
ER  -