TY - BOOK AU - Farese, Lois Schneider. AU - Kimbrell, Grady. AU - Woloszyk, Carl A. TI - Marketing essentials SN - 0026406012 AV - HF5415 .F369 1997 PY - 1997/// CY - New York PB - Glencoe, KW - .Marketing N1 - Includes index ER -