TY  - BOOK
AU  - Anderson, James C.
AU  - Narus, James A.
TI  - Business market management: understanding, creating, and delivering value 
SN  - 8129704609
AV  - HF5415 .I263 .A53 2004
PY  - 2004///
CY  - New Delhi
PB  - Pearson education
KW  - Business market management
N1  - Includes bibliographical references and index
ER  -