TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing insights from A to Z: 80 concepts every manager needs to know 
SN  - 0471268674 
AV  - HF5415 .K63127 2003
U1  - 658.8 21
PY  - 2003///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Marketing
N1  - Includes bibliographical references (p. 189-193) and index
ER  -