TY  - BOOK
AU  - Hofmeyr,J.H.
AU  - Rice,Butch
TI  - Commitment-led marketing: the key to brand profits is in the customer's mind 
SN  - 0471495743
AV  - HF5415.32 .H633 2000
PY  - 2000///
CY  - Chichester
PB  - Wiley
KW  - Marketing
KW  - Psychological aspects
KW  - Consumer behavior
KW  - Customer loyalty
KW  - Brand choice
KW  - Brand loyalty
N1  - Includes bibliographical references and index
ER  -