TY  - BOOK
AU  - Tellis,Gerard J.
AU  - Golder,Peter N.
TI  - Will & vision: how latecomers grow to dominate markets 
SN  - 007137549X 
AV  - HF5415.1 .T45 2002
U1  - 658.8/00973 21
PY  - 2002///
CY  - New delhi
PB  - McGraw-Hill
KW  - Marketing
KW  - United States
KW  - Brand name products
N1  - Includes bibliographical references (p. [315]-330) and index
ER  -