TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing principles & perspectives
SN  - 0256218978 
AV  - HF5415.1 .B4155 1998
U1  - 658.8 21
PY  - 1998///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - United States
N1  - Includes bibliographical references (p. 573-589) and indexes
ER  -