TY  - BOOK
AU  - Cram,Tony
TI  - Smarter pricing: how to capture higher margins from your market 
SN  - 9780273706137
AV  - HF5416.5 .C73 2006
U1  - 658.8/16 22
PY  - 2006///
CY  - New York
PB  - Prentice Hall
KW  - Pricing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -