TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
SN  - 9780071263634
AV  - HF5415.13 .L395 2008
U1  - 658.8/02 20
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - United States
KW  - Management
N1  - Includes bibliographical references and index
ER  -